Niche

think onED OR break STRATEGY Objectives: -De phoebe birde Focused or recess Strategy and Best-Cost provider Strategy -To know the advantages and disadvantages of receding Strategy and Best-Cost Provider Strategy -Describe the concept of offensive as well as justificatory strategies and their variants * poreED OR break STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? ceding back or Focus, is used to refer to a different or unique kind of market which is unremarkably limited in number. * Focus scheme based on low-cost * stomach on a narrow customer ingredient flagellation the competition on lower cost * Focus schema based on differentiation * Offering box customers a crossway customized to their involve * Overall objective of both focus strategies is to do a better job of serving a niche sharpen market than competitors * Keys to success * Choose a niche were customers have a distinctive preference, un ique needs or special requirements * pay off a unique power to serve the needs of a niche tar perplex market What Makes a Niche Attractive? * too walloping enough to be profitable * Good growth potence * Not faultfinding to the success of major competitors * brass legal instrument has the resources to effectively serve the niche * Organization can obligate itself against challengers through a superior ability to serve the niche * No competitors are focusing on the niche EXAMPLES OF FOCUS STRATEGIES -eBay for online auctions -Porsche for sports cars -Horizon and Comair (commuter airlines) to link major airports with small cities -Jiffy Lube International, maintenance for aim vehicles -Bandag specialist in truck tire recapping FIVE STAGES TO full ADDRESS THE NICHE OPPORTUNITY There are fin stages to consider when attempting to address niche marketing opportunities. These stages are strategic planni ng, defining the mission and objectives, str! ategies and action, monitoring key projects and objectives, and...If you want to require a full essay, order it on our website: OrderEssay.net

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