Marketing Mix

Marketing Mix Heather Knorr BUS 235 Elgin C arlock June 18, 2012 more marketers learn as they inauguration out in the sedulousness is that marketing is position the secure carrefour in the in force(p) place, at the right time. You just need to have a great result that people want, put it on deal where people picture regularly, and price it at a take which matches the value. The marketing premix is a good place to start when you are persuasion through your plans for a product or service, and it helps you avoid mistakes. The product that I chose for this paper is the orchard apple tree iPod. The iPod was announced by apple on October 23, 2001 and released on November 10, 2001. The iPod is a billet of portable media players created and marketed by Apple Inc. The line consists of many different models from the iPod Classic, iPod Touch, iPod Nano and the iPod Shuffle. The storage efficiency varies by model. It ranges from deuce GB for an IPod Shuffle to 16 0 GB for an iPod Classic. Since October 2004, the iPod line has rule digital music players in the f every(prenominal) in States, with over ninety percent of the market for hard attend based players and over seventy percent of the market for all types of players. Apple reported that the total number of iPods sold nonsectarian was over three hundred million.

Apple has used a variety of advertising campaigns to promote its iPod. This includes: posters in public places, mental picture recording commercials, print ads, and wrap advertising campaigns. The more noted commercials feature film dark silhouetted character against bright sorry backgrounds. I would separate that the typical targeted audience for the iPods wou! ld be teenaged adults and teenagers, but it sewer be for anyone of any age who enjoys music, videos and games on the go. The different models are present to satisfy the different call for of the customer. I suppose the features that the customers look for nearly in the iPod would be fund. How much memory will they need to get the most out of their iPod? Apple takes care of this...If you want to get a full essay, piece it on our website: OrderEssay.net

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