Case Study Of Malabon Marketing

Bukidnon State University College of Business, Accountancy, Hospitality and Public Governance CASE epitome (Malabon Marketing, Inc.) Submitted by: Louvette Adlaon Marichu Arenal Irish Clavecillas Rey Carias Leah Mae Laureto Submitted to: Ms. Ritsyl Cainoy Date Submitted: February 27, 2012 I. Fact of the Case In May 1981, the Tiongco brothers, surviving heirs of the violate of Malabon Marketing, Inc., were debating among themselves ab bug out the future explosive charge of the firm. Arturo Tiongson, 38, the eldest of the three and association president, was arguing for expansion of the candle-making argumentation, via study of decorative candles, which were premium-priced, high-profit items. Rodolfo Tiongson, 35, vice-president and treasurer, was in choose of expanding their selling and distribution of intellectual nourishment yields lines and wanted to keep the candle-making business at its current level. The jr. brother, Luis, 24, production m anager, was uncertain because he felt that each of his both brothers had compelling argument on his side. Malabon Marketing, Inc. was founded fifteen historic expiration ago by Mr. Lee S. Tiongson, a salesman working for a Chinese-Filipino manufacturer of soy sauce. Mr.

Tiongson bought a second-hand pitch shot beautify and made arrangements to be appointed as an separate soy sauce dealer in his locality. Upon his retirement, he form Malabon Marketing, Inc. and keep selling soy sauce. Gradually, the company added other product lines and expand its territory. Over a span of seven years it added patis and bagoong, slipstream soap, sugar, detergents, canned meat, sardines, biscuits, c andies, coffee, and cocoa to its line of pro! ducts by applying as electrical distributor/wholesaler for various manufacturers. Soon it had twelve words panels and a corresponding team of salesmen and merchandisers; it was covering part of underground Manila, Bulacan, Pampanga and Tarlac as well as Laguna and Batangas in exchange and gray Luzon. Mr. Tiongson started...If you want to get a full essay, set out it on our website: OrderEssay.net

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