Marketing Report: Slingbox

Table of Contents1Introduction42Market Analysis52.1Competition:52.2Users and Uses:63Issues74SWOT Analysis85 trade Plan95.1Marketing Objective95.2Tar give User95.3Marketing Mixes105.3.1Price:105.3.2Promotion:105.3.3Place: Selling Sling calamity at more retail manacles and sack up sites same(p) Costco, Sam?s Clubs105.3.4Product: total new harvest-feast features that would appeal to consumers.115.4Reassess Market116Strategic partnerships117positioning statement118Exhibits12?Kotler, Philip & ampere; Kevin Keller, A Framework for Marketing Management, third Edition, Prentice-Hall, 2003. 1INTRODUCTIONLove to travel entirely hate missing your understructure TV? Whine no more. Thanks to a of late substantial place work shift technology, you can take local programing on the avenue with you. SlingMedias Slingbox redirects your home TV manifestation from an antenna, product line box or planet to your Net-accessible PC or lap treetop computer. The Slingbox connects to the TV and to the Internet, while the accompanying SlingPlayer software package is uploaded to your removed PC($200; hypertext tape drive protocol://www.slingmedia.com). Sling Media, which markets Slingbox, was founded by Blake and Jason Krikorian, brothers and baseball fans who wanted to picket their homet ingest San Francisco Giants 2002 playoff line while they were away(predicate) traveling on business. everywhere the coterminous two years, with the helper of friend Bhupen Shah, they refined the twist, reservation it little and simpler to use. The company at the forefront of placeshifting is Sling Media, a startup based in San Mateo, California.

Last year it launched the Slingbox, which in core lets you sop up your own television from anywhere in the universe of discourse via the net profit. molded like a giant, coin chocolate bar, the Slingbox sits on top of your television, takes in characterization feeds from furrow or satellite set-top boxes, videodisc players and PVRs, and then retransmits a video stream via a broadband internet connection to wheresoever you happen to be. The remote device can be a PC, a laptop or even a handheld computer or peregrine phone, provided it has a fast internet connection. You can then watch television (or programmes recorded on your PVR)... If you want to get a full essay, order it on our website: Orderessay

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